Saturday, May 14, 2011

Store Brand Formulas Win Case over Enfamil

This is a Sponsored post written by me on behalf of for SocialSpark. All opinions are 100% mine.


Yes, this is a sponsored post, but I wouldn’t discuss it, if I didn’t feel passionately about it.

First to be said: You are NOT a bad mom if you use generic brand anything.

Yes, you want to give your child the best of everything, but seeing a name brand doesn’t mean it’s the best, or that there’s not an equivalent that’s more affordable.

We all do what we can to get along, and the more kids you have the tighter the budget gets.

Fair deal.

Here’s the scoop:

Store brand infant formulas won a major victory this week when a U.S. Circuit Court upheld a $13.5 million false advertising claim against Enfamil maker Mead Johnson.

I have nothing bad to say about Enfamil formula itself. Their formula is great. But it’s not the only brand out there, and definitely not as nice to your wallet.

The case was based on the argument by PBM Products, Perrigo’s store brand infant formula business, that Enfamil’s advertisements of superiority to store brand formulas were false and misleading because store brand formulas offer the same nutrients at the same levels as Enfamil.

PBM Products provides most store brands including Walmart, Sam’s Club, Target, Kroger, Walgreens, and other major retailers.

Unless Enfamil could find serious manufacturing/ ingredient sourcing issues with store brand formulas, I’m not switching from the one I use. And yes, it’s unfair of them to claim that they are better because they are bigger.

All formulas that are sold in the United States are subject to inspection and the exacting standards of the U.S. Food and Drug Administration (FDA).

“This legislation vested FDA with the authority to ensure that all infant formula products sold in the United States provide the necessary levels of identified nutrients required for the growth of healthy babies.”


"The Court has made it clear that national brand and store brand suppliers are entitled to fairly compete and advertising abuses will not be tolerated," said Perrigo Chairman and CEO Joseph C. Papa in a statement.

Can’t we all just play nicely? I feel like I’m talking to my kids.

more information on this case can be found in Business Week at…

To learn more about store brand formulas and to find coupons, go to

Which formula do you use? Why? Leave a comment!

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1 comment:

  1. Wish I could have known this a year ago! Though I did breastfeed until my baby got teeth, I was in fear for my nipples I switched to formula. Like most first time mom's I to thought I had to buy the best most expensive brand because it was "better" for my baby. I would have saved a lot of money knowing that it's okay to go cheaper and my baby's health would not be at stake! Thanks for sharing, I found this very interesting!


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